Penny Flame entered the adult industry in 2003 at age 19. She For a few years her material was only solo and lesbian in content (often produced by Danni Ashe), but in 2005, Flame made her first appearance in hardcore pornographic films. Her first starring role in a big budget production was in James Avalon's 2005 feature Darkside alongside Hillary Scott. Flame has an exclusive directing deal with Shane's World Studios. In 2008 she signed a deal with Vivid Entertainment and Tristan Taormino to direct her own line of movies under the studio’s sex-ed imprint Vivid-Ed.